• __Find a location
• __Guestlist
• __create invitations
• __family
• __friends / acquaintances / neighbors
• __colleagues
• __remaining
• __Program
• __speaker foreword (eg, a celebrity or a friend) / Master of Ceremonies
• __explanation text about your book
• __select passage to read
• __prepare a story for the press
• __Press
• __make a list of local media
• __send press release to local media announcing the bookpresentation
• __announcement must include at least the location, date and time of day
• __ensure that pictures are made
• __Required items
• __drinks
• __snacks
• __books to sell
• __a pen to autograph books
• __businesscards
• __Amenities on site
• __chairs (depending on type of audience)
• __standing tables (optional)
• __book stand (optional)
• __microphone (optional)
• __Follow-up
• __place pictures on your blog / site / __{publicbrand} site
• __news on your own site / blog / __{publicbrand} site
• __announcement for signing / any other promotional activities